Content planning
Breathing life into your customer personas and matching them to their ideal content type
Content production
Your funnel doesn’t stop at conversion, so neither does our content
Content performance
How do you judge if your content performs?
Modern marketing is all about feeding your audience a diet of delectable content
This is where we can help
When we say, “Content marketing,” you say, “Blog!” While blogs have value, modern marketing needs to deliver content in a range of formats precisely matched to your customer persona, such as video, infographics, podcasts, email, webinars and yes, even blogs.
The Social Science Research Network says 65% of us are visual learners, and to illustrate just how much visual content is out there, over 300 hours of videos are uploaded to YouTube every minute, (a lot involving cute cats). Modern marketing needs to focus on quality, relevance, and timing, rather than how much mediocre content can be spewed out.
Planning
your content strategy requires a logical approach
The first step is to create a customer persona when your target audience has been identified. How often do you audit your content to determine whether it’s fit for purpose and addresses the whole funnel (*embarrassed face*)? You may use a content calendar, but does it factor in all aspects of production, such as graphic design?
Objectives
Audience
Personas
Audit
Themes
Calendar
Performance
is not just about clicks and downloads
Content should be measured across the funnel to see how your audience is reacting. You need to know which content types, channels, and messages work. It’s about determining your performance criteria, then weighting and prioritising these relative to your ideal solution.
