Creative content

for a connected world

We craft intelligent content to engage with your audience across their journey

Content planning

Breathing life into your customer personas and matching them to their ideal content type

Content production

Your funnel doesn’t stop at conversion, so neither does our content

Content performance

How do you judge if your content performs?

Modern marketing is all about feeding your audience a diet of delectable content

This is where we can help

When we say, “Content marketing,” you say, “Blog!”  While blogs have value, modern marketing needs to deliver content in a range of formats precisely matched to your customer persona, such as video, infographics, podcasts, email, webinars and yes, even blogs.

The Social Science Research Network says 65% of us are visual learners, and to illustrate just how much visual content is out there, over 300 hours of videos are uploaded to YouTube every minute, (a lot involving cute cats). Modern marketing needs to focus on quality, relevance, and timing, rather than how much mediocre content can be spewed out.

1

Plan the right strategy for your ideal customer

Have your content creators been properly introduced to your customer? Does anyone know how much content you have and where it’s been distributed? If not, there’s gonna be a lot of holes in your bucket.
2

Produce the content your audience wants

Once gaps in your content framework have been identified (you know the ones we mean), do you have the resources to produce customer-matched content across the entire customer journey?
3

Measure what content performs best

Try to visualise your performance across the funnel. With a strategy roadmap in place and content created, you need to be able to accurately measure what works and what crashes and burns.

Planning
your content strategy requires a logical approach

The first step is to create a customer persona when your target audience has been identified. How often do you audit your content to determine whether it’s fit for purpose and addresses the whole funnel (*embarrassed face*)? You may use a content calendar, but does it factor in all aspects of production, such as graphic design?

Objectives

Audience

Personas

Audit

Themes

Calendar

Produce
content for every stage of the customer journey

Snackable

Start the conversation with short and snappy content across email, web and social.

Freemium content

Valuable, free content with a clear call to action (who doesn’t love free stuff?)

Premium content

Essential gated content driving lead capture through forms, or: how to get leads through dangling big carrots.

Sales enablement

Do sales feel like Billy No-mates? Give them the necessary tools and content they need to close the deal.

Performance
is not just about clicks and downloads

Content should be measured across the funnel to see how your audience is reacting. You need to know which content types, channels, and messages work. It’s about determining your performance criteria, then weighting and prioritising these relative to your ideal solution.